Seven Tips to Transform Your Business
Into a Fantastic Cash
Machine
by
John Harricharan
Successful
people know
that in business or in life, there are pointers or road maps to help
guide their way. Put these pointers to use and your success, online or
off, will be nothing short of amazing.
Here
are 7 simple but
extremely powerful pointers that most successful people follow.
Profitable online businesses have become so because they routinely use
most or all of these pointers. Do not let the "ordinariness" or
simplicity of these suggestions fool you. Sometimes the simplest things
are the most profound.
1.
You must have an
open mind and be willing to try different methods,
techniques,
and approaches. We've all heard the old saying, "If you keep doing what
you've been doing, you'll keep getting what you've been getting."
If you want different results, you have to be
willing to
try different methods.
More
than likely, the
rules that governed your past jobs or businesses just don't work the
way they used to. No wonder -- this is a different playing field and an
entirely new game. Be a bit more flexible in your thinking and you'll
widen your scope of possibilities.
2.
You must make sure
that you have a clear idea of what you want your results to be. If you
don't know where you want to go, any road would get you there. When I
ask new clients what it is they want out of their marketing
efforts, some would say, "More business" or "Less competition."
"More"
and "Less" are
relative terms. If you're selling twenty-two widgets a week, selling
three more is an improvement. But perhaps you wanted to sell four times
as many as you've been selling. Then set that quantity as a goal. When
you have named your goal there is a target to aim at. Without a goal
it's like shooting first and aiming later. For example, decide what it
is you expect out of your marketing efforts. You don't have to know the
exact details. Just get a good idea of what you want the results to be.
3.
Write down your
goals. This is very important. Don't struggle with the words or
the grammar. Just write them down; a 3 x 5 index card will
do. No
need to write a novel, just a simple statement of what you want will be
enough. The very act of writing things down brings into play invisible
connections. The reasons for this, I still don't understand.
It
may have something
to do with taking action. Perhaps your goal was to sell 100 widgets.
Then keep that goal firmly in mind. Write it down.
4.
Read what you've
written down, once in the morning and once before you go to sleep.
If
you want to change
what you've written, feel free to do so. After all, you are writing
your goals and since they're yours, you can make them whatever you want
them to be. But write them down and read them over at least twice a day.
We
know very little
about the subconscious mind. Yet, scientists are telling us that the
subconscious is responsible for much of our success or failure in life.
It
seems that our
conscious mind makes the choices and our subconscious brings to us what
we choose. Top athletes and their trainers understand this and thus
spend much time practicing mentally before their game or event.
Most
successful
business people are aware of the power of the subconscious. Let your
subconscious work for you. You don't need to know *why* it works. I
doubt that anyone really knows why.
All
you need to know
is that it does work and that you can work it. There are many times
when gut feelings would lead you to a place that logic couldn't reach.
5.
You must personally
be involved in your business. Why? Can't certain areas be handled
better by others? Frankly, yes and no. Your energy is vital to oversee
the total scheme, to make sure all the parts mesh together properly.
No
one has the same
stake in the success of your business as you do. You see, you are your
business. Without your energy, your input, your dream, and
your
direction it will flounder helplessly.
6.
Practice to
disconnect from the problem for short periods of time..
The
toughest
part of the work must be done from the inside out, from the perimeter
to the center of our being. The hardest part of the job in solving your
business problems is not in market conditions,
capitalization, or
sales strategies. This is a very important concept! This is a mental
world and we don't overcome it in the marketplace -- but in the mind.
Tough
as things may
be, try to stay in balance. (This can be done with the help of various
tools such as "The Power Pause -- 3 Minutes, 3 Steps to Real
Success and Personal Happiness." Ask yourself this question: "Is there
anything I can do about this problem right now?" If the answer is
"yes," then go ahead and do what you can. However, if the answer is
"no," then don't waste time worrying. Just switch your attention to
something else. This is not the easiest thing to do but, with practice,
you'd be amazed how quickly it becomes a habit.
This
is not about
positive thinking, although positive thinking is a worthwhile tool.
It's not about visualization, though that is helpful as well. And it's
not about meditation, although the benefits of meditation have been
well documented by the medical establishment. It is about getting
yourself to a place where you can think clearly without desperation.
7.
Trust the process.
At first, this might seem really stupid. How do I trust the process
when I don't even know what the process is and why it works? Again, we
don't have to know why it works. You don't have to know how an engine
works to drive a car. Just know that it has worked
successfully
for thousands of others and it can work for you as well. It
has
been shown that it works even better when we trust it. Keep an open
mind. Try them. You've got nothing to lose and a whole lot to gain.
----------------------------------------------------
John
Harricharan is
the award-winning author of “When You Can Walk on Water, Take the
Boat,” now in a special 20th Anniversary Edition. He helps independent
publishers put together sales winning books. For more details on his
books and services, and brand new Authors University website, please
visit
http://nabeonline.com/recommends/PublishingBlueprint
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