The Book Marketing Guys and Gals
"The Best Online and Offline Book Marketing Ideas" 
  January to April  2018  Vol. 21 No. 1  
Copyright. 2018. Al Galasso. All Rights Reserved


Ways To Monetize and Market Your Book
Display Your Book in the NABE Book Showcase Exhibits
Publishers and Writers Corner
Marketsmart Classifieds
Free Gifts for Subscribers


The first round for entries in the Winter 2018  Pinnacle Book Achievement  Awards is now taking place.   Winners will receive recognition in Book Dealers World, and at our website. Plus, news of winners will be sent by Press Release to media all over the country. And there is also a Special New Pinnacle E-Book Section as well. Get your Entry Form at:

 Display Your Book in the
NABE 2018 Book Showcase Exhibits

Display your book in the 2018 NABE Book Trade Show Exhibits.  Reach a wide range of buyers for your title including bookstores, librarians, gift shops and more. For complete info on how you can save thousands in exhibiting fees, and have your book shown in one of the best cooperative book exhibits in the nation, visit our web page at:


How To Sell Your Books As Gifts
For All The Special Holidays
That Occur Each Year

Discover how easy it is to make BIG money with your book or product every single week from this ever growing niche market.  You will learn how to profit from it with online sales-producing marketing strategies. Click on the book for complete details.

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Ways to Monetize and Market Your Book
by Bernard Kelvin Clive    

If you are a writer or an author and need some creative ideas to help market your book. Here are some creative ways I have come up with to help you.

Simple Ways to Monetize and Market Your Book

1. Produce an audio version of your book.

2. Use some contents of your book as a weekly podcast, either paid for or free.

3. Organize seminars and workshop on the subject of your book. This could be a great source to generate income.

4. Have a book series instead of one big book. Typical example is the "Chicken Soup for the Soul" Series by Jack Canfield and Mark Victor Hansen, You should create an audio book series as well.

5. Consider video tutorials of your book, especially if it is a 'how-to book'. You may also just want to have video clips of you talking about some characters or subjects of your book. Note: videos can go viral. Try it.

6. Organize webinars on the subject of your book. (Produce a course content from your book)

7. Do one-on-one sale; make it a goal to sell a book a day to people you meet in your daily commute.

8. Offer paid subscriptions services from your website to some content of your book where you give detail information.

9. Be a coach/ consultant, offer to coach people in your area of expertise. Do consultancy services in your niche area. You must master your craft in this.

Book Marketing Ideas

10. Register at, and and create an author page. Write a great profile to market yourself and your books.

11. Create a video trailer. Take snapshot of your book pages and covers and do a voice over. Do a virtual book tour. Use your web cam. Try Google hangout, video conferencing online.

12. Create Facebook fan page for your book or use your authors fan page to engage your audience. And also learn how to use, to pin.

13. Create an affiliate program with your e-book using or

14. Reward your fans on all the social sites, who actively engage with you.

15. Ask questions and ask your followers to refer your work and recommend your book.

16. Create a website for your book or personal site and ensue that site is highly optimized for search. Make it mobile friendly.

17. Learn to use twitter and twitter author hashtags eg #freeebook, #Mustread, #BookGiveway. Use Whatsapp mobile app and Saya Mobile (Innovative Mobile messaging app from Ghana, a powerful way to communicate and connect with your audience)

18. Do guest blogging on other blog sites and leave comments for other bloggers you follow.

19. Hangout with fans at a local bar. Organize drink ups and share ideas with them.

20. Offer to advertise on your sites for free and paid services.

21. Give away free copies of your book online and leave copies anonymously at social places and write a note inside. You can also carry copies of your book to give away free occasionally [for reasons for which they deserve the free book].

22. Brand souvenirs of your book title. And sell them. Example, Pens, t-shirts, stickers

23. Read your own book at public places e.g. in a queue, at a bank, places where people can see you, and engage people on the subject of your book.

24. Send emails to your friends telling them about your book, during the writing and publishing stages.

25. Ask readers to recommend you for speaking engagements and reward those who do. Also offer to MC at events for free.

26. Get a Call card design with the cover page of your book and title. Create stickers using your book cover and give them out for free.

27. Place ads in your newspapers, for both targeted and un-targeted audience. Try Facebook, LinkedIn, goodreads and Google ads.

With all this marketing tools and techniques, don't forget to always try new methods to keep your book in front of your audience.

Bernard Kelvin Clive is an Author and Motivational Speaker in Ghana, a young man full of creative ideas and an optimist who loves to inspire and encourage others to achieve their God-given dreams. "Inspiring & empowering souls a text at a time" For more information on his promotion and marketing services, visit on the web at

Book Dealers World
The Book Marketing Magazine for Independent Publishers
Is Now Available in a Free Online Version.
Click here to download  our Latest Edition
filled with great ways to sell your book

Publishers & Writers Marketing Corner

Sheenu Arora is an illustrator/designer for Children Books. She enjoys working with digital media and traditional media. Feel free to contact her for any type of assistance. Check her out at Design Art, INDIA 
Get your New Book listed in the Fr** Directory of New Books from Independent Publishers.You can include your title, ISBN, address, e-mail and brief description.

Baker & Taylor, the premier worldwide distributor of digital and print books and entertainment products, announced the launch of its all-in-one Axis 360 mobile app, now available for download. The Axis 360 app provides Apple and Android mobile users the ability to discover, download and read ebooks or listen to digital audiobooks, within a single application.  For more information, visit

If you've ever wanted to become an author and thought that you couldn't, or just did not know how to go about it, this is the course you need, from John Harricharan, our good friend and best selling author.  To find out all about it, just go to:  John also provides some unique ways to publish on Kindle and make your book a top seller on Amazon. For info on these services send him an e-mail at

"The Donna Seebo Show" has moved to the PWR Network and has expanded into a larger international market. Donna interviews authors and their new books daily. The time of the program 9 am to 10 am Pacific Time,  and the format Personal Empowerment will remain the same. For more information, go to 

Deborah Perdue, NABE member and book author, is also a quality book designer. Find out how she can design your book cover and other materials at reasonable cost by visiting her website at


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Closing Date For Next Issue:  20th of March 2018


See The Latest Variety of Must-Read Books at our brand new Hot Books To Promote Page. Add One Or More To Your Web Site, Store  or Catalog.

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Award-Winning "Magical Keys to Self-Mastery: Creating Miracles inYour Life" by Yanni Maniates teaches you how to come to know your "most significant other"--You!

Thank You Gifts for Reading Marketsmart:

The Ultimate SuperTip is a Free Book packed with valuable and
unique marketing tips for publishers and internet marketers.

Shelf Awareness is a free e-newsletter about books and the book industry. Receive daily enlightenment with our FREE weekday trade newsletter.

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All good things must come to an end, and this edition of  "MARKETSMART" is now coming to a close. From all the  Marketing Guys and Gals, thank you for giving us a read! A special thanks to our advertisers and members for making this issue possible.

Here's the mandatory legal stuff:   The Marketing Guys and Gals Marketsmart Newsletter is Copyright 2018 by Al Galasso. All Rights  Reserved. This newsletter may not be included in any compilation, electronic or printed, or as part of any  commercial endeavor without written permission.       

We do not endorse specific products or services. We will not sell your name, address or other personal information to others for any reason at any time.

Although we believe all the information contained is legitimate, we cannot be held responsible for any dealings you have with  any of the people and firms mentioned in this issue. (Since we  only recommend wonderful people, this should not really be a  problem, but we have to cover all bases). All offers and links  were valid at the time we checked them out. Please forward a  copy of "Marketsmart" to anyone you feel would be interested  in receiving it.         


All the best in your marketing endeavors, 
Al Galasso, Editor At Large
The Book Marketing Guys and Gals  MARKETSMART Newsletter
PO Box 606 Cottage Grove, OR 97424
Phone & Fax:  (541) 942-7455
Web Site: 

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