Guys and Gals
Online and Offline Book Marketing Ideas"
March 2017 Vol. 22 No. 1
2017. Al Galasso. All Rights Reserved
IN THIS ISSUE.....
How to Launch Your eBook Using Social Media
Display Your Book in the NABE
Book Showcase Exhibits
Publishers and Writers Corner
Free Gifts for Subscribers
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To Launch Your eBook Using Social Media
you have been in business for any length of time at all, you probably
have a large volume of content that you may use once and then forget
about it. Of course, you can probably re-purpose the majority of your
content (assuming that it is not time-sensitive). However, there is
another way to leverage that fabulous content for everyone's benefit.
You can turn some of your content into an eBook (or eBooks).
Using social media to publish and
distribute your eBook
After you have taken a good look at the content that you have in your
repository, the next thing that you need to do is to choose all of the
articles that are connected to each other. They should not all be on
the same topic but they should be on related topics. You will want to
choose between 20 and 30 articles to build your eBook. Those articles
are going to be the chapters in the book.
As you have always done with your other content,
you will want to put a call-to-action in your eBook so that your
readers have a way to reach out to you and interact.
The promotion of your eBook will also be done
differently from how you would promote a paper book. Of course,
everything will be done online and social media is the vehicle that
will work the most effectively to get the word out about your book and
to create a buzz that will get people talking.
Publishing and promoting an eBook is also a lot
less expensive (in general) than a traditional book. Promotion is a lot
more cumbersome with a traditional book than it is with an eBook as
Promoting your eBook through social media
Once you have written your eBook and you are ready to publish it, there
are a few different ways that you can publish. Amazon is a wonderful,
easy, and inexpensive way to go. As far as your price point is
concerned, you will not be charging very much for your eBook so you
have a good chance that a large number of people will be willing to buy
However, it isn't enough for people to just buy
your book. You need people to review the eBook as well. Undoubtedly,
you don't have total control over what those people write about your
book but if you have published a top-quality book that helps other
people, there is a good likelihood that the reviews will be positive.
You also want the reviewers to give your eBook the maximum number of
stars when they rate the book. It is all there on the page in Amazon
when they write the review. Of course, that review then becomes a
testimonial that you can use to promote your book further and to
enhance your brand offerings.
Promoting your eBook means that you can take
advantage of the large number of people who will be able to read your
book online. eBooks are very easy for your readers to access and to
review. It takes a minimum of effort and the entire process only takes
a small amount of time. There are several different ways that you can
promote your eBook through social media.
- Put a retweet button in one of your
chapters: If a person likes your content, whether it is in
your eBook or in some other form of content, he or she will be willing
to retweet it so that other people can take advantage of it as well.
You can make it very easy on the person by supplying them with a
retweet button. One click and off it goes! However, the placement of
the button is important and you should be strategic about where you
place it. Again, the concept is making it as easy as possible on the
- Build a special landing page for your
eBook: You can have a landing page on your website that is
exclusively for your eBook. It will be designed to make it extremely
easy for your readers to go from there to share your information with
other people. It should include a personal message from you. That
message should include a request to the people whom you are addressing
to help spread the word about your eBook. Of course, that page should
include a share button, which will make it very simple for your readers.
- Use a contest as a vehicle: You
can create a contest and invite your readers to participate. A contest
is generally a fun thing to get involved with. You probably will not
have to twist most people's arms to be a part of it. This is part of
creating a buzz for the launch of your eBook. Ask your readers to come
up with a creative way to do that. The most creative, clever idea gets
- Make videos to promote your eBook: Videos
are a wonderful way to create buzz. Many people are visual so they
respond much more positively to videos than to the written word. Also,
there is a higher level of interaction with videos so people who watch
them tend to feel that they are more involved with what you are doing
and what you are trying to accomplish than they are with written words
on a page (at least, that is true for some people).
- Add buttons: When it comes to
promoting your eBook, social share buttons are essential for your
success. This goes back to the concept of making it as easy as possible
on your readers. If the buttons are right in front of them, they will
be inclined to click on them and share your content with other people
if they think that what you have to say is worthy.
& Writers Marketing Corner
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Social media guru,
Gerber and award winning author of 43 best selling independently
published books (and member of NABE) Carole P. Roman, team up to travel
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"YouTube is the second largest search engine and is owned by Google, so
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Strategist of True Voice Media, a
social media marketing agency. "Video is taking up more bandwidth on
the Internet. And, it's increasingly supporting businesses' content
strategies or being used as a content medium in place of writing and
images." Video outperforms images, offers and promotions, and articles
as the content that yields the best results on social media. 22 percent
of social media marketers surveyed point to video as the most effective
content medium."You can tell stories in a different way through video.
Video can portray what a picture can't fully communicate," said Keith
Kakadia, Owner of SociallyIn, a
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must come to an end, and this
edition of "MARKETSMART"
is now coming to a close. From all the Marketing Guys
and Gals, thank you for giving us a read! A special thanks to
our advertisers and members for making this issue possible.
the mandatory legal stuff: The Marketing
Gals Marketsmart Newsletter is Copyright 2017 by Al Galasso. All
Rights Reserved. This newsletter may not be included in any
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endeavor without written
do not endorse specific products or services. We will not sell your
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we believe all the information contained is legitimate, we
cannot be held responsible for any dealings you have with any
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recommend wonderful people, this should not really be a
but we have to cover all bases). All offers and links were
at the time we checked them out. Please forward a copy of
"Marketsmart" to anyone you feel would be interested in
the best in your marketing endeavors,
Galasso, Editor At Large
Book Marketing Guys and Gals MARKETSMART Newsletter
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Web Site: http://www.bookmarketingprofits.com