The Book Marketing Guys and Gals
MARKETSMART Newsletter
"The Best Online and Offline Book Marketing Ideas" 
  June to August 2017  Vol. 22 No. 2  
Copyright. 2017. Al Galasso. All Rights Reserved




IN THIS ISSUE.....


The Book Marketing Snowball by Terry Cordingley

Display Your Book in the NABE Book Showcase Exhibits
Publishers and Writers Corner
Marketsmart Classifieds
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ENTER YOUR BOOK IN 2017 PINNACLE BOOK ACHIEVEMENT AWARDS


Entries for the Spring 2017  Pinnacle Book Achievement  Awards is now taking place.   Winners will receive recognition in Book Dealers World, and at our website. Plus, news of winners will be sent by Press Release to media all over the country. And there is also a Special New Pinnacle E-Book Section as well. Get your Entry Form at:
http://www.bookmarketingprofits.com/PinnacleBookEntryFormE.html





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Display your book in the NABE Book Trade Show Exhibits.  Reach a wide range of buyers for your title including bookstores, librarians, schools and more. For complete info on how you can save thousands in exhibiting fees, and have your book shown in one of the best cooperative book exhibits in the nation, visit our web page at:
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The Book Marketing Snowball
by 
Terry Cordingley    

I once spoke to an author whose first book was just getting ready to go to print, explaining how book signings work, why authors do them, the importance of niche marketing, how distribution works, etc., building a platform, etc. I spent a lot of time going through all the ins and outs of promoting a book, confident I was imparting some great knowledge. The author paused a moment, and got right to the point.

"Well, that's all well and good, but how do we get my book into Walmart? They would sell a million copies of my book!"

Unfortunately, most new books by new authors don't start their lives on the shelves at Walmart. Something else has to come first, and that something is customer demand. I explained that marketing a book is like rolling a snowball down a hill. When it first starts rolling, it is a small snowball. As it continues to roll down the hill, it gradually gets larger and larger. By the time it reaches the bottom of the hill, it is significantly bigger than it was when it started.

When a new, unknown author first becomes published, their book is the small snowball. It may go unnoticed at first, but with persistent promotion it will continue to grow. It may not grow as fast as the author wants it to, but in order to keep the sales and exposure going, the author and publisher must continue to keep pushing it down the hill. If the author stops promoting their work, what happens? The snowball isn't going to get any larger, and neither will the book sales.

Many authors want to begin at the top of the hill with the big snowball, but they only have a big snowball if they have a large platform from which to launch their book. Is the author famous? Are they well-known in their state, region or even across the country? Do they have a large following in their life or profession? If not, then they are starting with a small snowball.

You may have heard of the book "The Girl With the Dragon Tattoo" by Stieg Larsson. It's a book that has been made into a movie, and it's a bestseller. The book wasn't published until after the author had died, and it was released in Sweden, Larsson's home country. Nobody outside of Sweden had heard of Larsson prior to his book being published, but it won an award and was well-received in his home country. A publisher in Great Britain took a chance on the book and translated it into English, renaming it from the original title, "Men Who Hate Women" to "The Girl With the Dragon Tattoo." The book didn't sell.

The British publisher resorted to giving away copies; leaving them in public places like bus stops where people would find and read them. Like a snowball, word of mouth grew until book sales picked up and "The Girl With the Dragon Tattoo" became a success. Eight years after it was published, the book is now a Hollywood movie.

That is an extreme example of a small snowball rolling down the hill and becoming something very big. Not every author will have this kind of success, but the journey will almost always begin with a small snowball. If you keep pushing it, it will become something bigger. You just have to keep pushing.

You don't have to resort to leaving your book in bus stops to gain traction with your book.

If you need help building a platform and promoting your book to your niche audience, contact me for a free consultation.



Article Source: http://EzineArticles.com/9678129

I once spoke to an author whose first book was just getting ready to go to print, explaining how book signings work, why authors do them, the importance of niche marketing, how distribution works, etc., building a platform, etc. I spent a lot of time going through all the ins and outs of promoting a book, confident I was imparting some great knowledge. The author paused a moment, and got right to the point.

"Well, that's all well and good, but how do we get my book into Walmart? They would sell a million copies of my book!"

Unfortunately, most new books by new authors don't start their lives on the shelves at Walmart. Something else has to come first, and that something is customer demand. I explained that marketing a book is like rolling a snowball down a hill. When it first starts rolling, it is a small snowball. As it continues to roll down the hill, it gradually gets larger and larger. By the time it reaches the bottom of the hill, it is significantly bigger than it was when it started.

When a new, unknown author first becomes published, their book is the small snowball. It may go unnoticed at first, but with persistent promotion it will continue to grow. It may not grow as fast as the author wants it to, but in order to keep the sales and exposure going, the author and publisher must continue to keep pushing it down the hill. If the author stops promoting their work, what happens? The snowball isn't going to get any larger, and neither will the book sales.

Many authors want to begin at the top of the hill with the big snowball, but they only have a big snowball if they have a large platform from which to launch their book. Is the author famous? Are they well-known in their state, region or even across the country? Do they have a large following in their life or profession? If not, then they are starting with a small snowball.

You may have heard of the book "The Girl With the Dragon Tattoo" by Stieg Larsson. It's a book that has been made into a movie, and it's a bestseller. The book wasn't published until after the author had died, and it was released in Sweden, Larsson's home country. Nobody outside of Sweden had heard of Larsson prior to his book being published, but it won an award and was well-received in his home country. A publisher in Great Britain took a chance on the book and translated it into English, renaming it from the original title, "Men Who Hate Women" to "The Girl With the Dragon Tattoo." The book didn't sell.

The British publisher resorted to giving away copies; leaving them in public places like bus stops where people would find and read them. Like a snowball, word of mouth grew until book sales picked up and "The Girl With the Dragon Tattoo" became a success. Eight years after it was published, the book is now a Hollywood movie.

That is an extreme example of a small snowball rolling down the hill and becoming something very big. Not every author will have this kind of success, but the journey will almost always begin with a small snowball. If you keep pushing it, it will become something bigger. You just have to keep pushing.

You don't have to resort to leaving your book in bus stops to gain traction with your book.

If you need help building a platform and promoting your book to your niche audience, contact me for a free consultation.



Article Source: http://EzineArticles.com/9678129

I once spoke to an author whose first book was just getting ready to go to print, explaining how book signings work, why authors do them, the importance of niche marketing, how distribution works, etc., building a platform, etc. I spent a lot of time going through all the ins and outs of promoting a book, confident I was imparting some great knowledge. The author paused a moment, and got right to the point.

"Well, that's all well and good, but how do we get my book into Walmart? They would sell a million copies of my book!"

Unfortunately, most new books by new authors don't start their lives on the shelves at Walmart. Something else has to come first, and that something is customer demand. I explained that marketing a book is like rolling a snowball down a hill. When it first starts rolling, it is a small snowball. As it continues to roll down the hill, it gradually gets larger and larger. By the time it reaches the bottom of the hill, it is significantly bigger than it was when it started.

When a new, unknown author first becomes published, their book is the small snowball. It may go unnoticed at first, but with persistent promotion it will continue to grow. It may not grow as fast as the author wants it to, but in order to keep the sales and exposure going, the author and publisher must continue to keep pushing it down the hill. If the author stops promoting their work, what happens? The snowball isn't going to get any larger, and neither will the book sales.

Many authors want to begin at the top of the hill with the big snowball, but they only have a big snowball if they have a large platform from which to launch their book. Is the author famous? Are they well-known in their state, region or even across the country? Do they have a large following in their life or profession? If not, then they are starting with a small snowball.

You may have heard of the book "The Girl With the Dragon Tattoo" by Stieg Larsson. It's a book that has been made into a movie, and it's a bestseller. The book wasn't published until after the author had died, and it was released in Sweden, Larsson's home country. Nobody outside of Sweden had heard of Larsson prior to his book being published, but it won an award and was well-received in his home country. A publisher in Great Britain took a chance on the book and translated it into English, renaming it from the original title, "Men Who Hate Women" to "The Girl With the Dragon Tattoo." The book didn't sell.

The British publisher resorted to giving away copies; leaving them in public places like bus stops where people would find and read them. Like a snowball, word of mouth grew until book sales picked up and "The Girl With the Dragon Tattoo" became a success. Eight years after it was published, the book is now a Hollywood movie.

That is an extreme example of a small snowball rolling down the hill and becoming something very big. Not every author will have this kind of success, but the journey will almost always begin with a small snowball. If you keep pushing it, it will become something bigger. You just have to keep pushing.

You don't have to resort to leaving your book in bus stops to gain traction with your book.

If you need help building a platform and promoting your book to your niche audience, contact me for a free consultation at my website www.covertocovermarketing.com





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Publishers & Writers Marketing Corner


Nancy Batra is a Children's Book Illustrator/Designer from Australia who can draw illustrations of almost every style. She also designs Book Covers and the inside pages. For more info, contact her at artistnancy8@gmail.com

Get your New Book listed in the Fr** Directory of New Books from Independent Publishers.You can include your title, ISBN, address, e-mail and brief description. http://tinyurl.com/yk53cgw


Social media guru, Julie A. Gerber and award winning author of 43 best selling independently published books (and member of NABE) Carole P. Roman, team up to travel the winding road of self-publishing, promoting and marketing a book in their new venture, "Navigating Indieworld." It is a must read for independent publishers and those who want to write and promote their own books. Join the authors on Facebook at www.facebook.com/Navigating-Indieworld. They also just introduced a new magazine for independent publishers called Indie Authors Monthly and it is available on Magzler.

Proving what's old is new again, marketers have rediscovered the age-old appeal of flip books to engage digitally distracted audiences with video content that springs to life with the flip-of-a-thumb. Originally invented in 1882 by Henry Van Hovenbergh of Elizabeth, New Jersey, flip books create the optical illusion of motion when images stacked in sequential stages of movement are flipped. Companies or individuals interested in creating their own custom flip books can visit Flippies online at www.flippies.com for more information

"The Donna Seebo Show" has moved to the PWR Network and has expanded into a larger international market. Donna interviews authors and their new books daily. The time of the program 9 am to 10 am Pacific Time,  and the format Personal Empowerment will remain the same. For more information, go to http://www.delphiinternational.com 

Trenton Barrett is an audiobook narrator who can help authors turn their physical book into a professional audiobook edition. He has years of experience, and charges reasonable rates. If you are interested in his services, he can be contacted by e-mail at  blake.bennett@gmail.com

Bloggers, digital marketers, book publishers, media agencies and other creative professionals face numerous problems when finding photos for their web content, including searching for royalty-free content daily, searching Google for the perfect picture and the high cost of purchasing individual stock photos. YAY Images has the solution to all these problems with its new affordable and unlimited photo service. For more information on their services, contact www.Yayimages.com

Pronoun, a self-publishing platform for easy ebook design, distribution, and marketing, now offers authors 70% earnings on all ebooks priced under $9.99 and sold in the US and Canada.Authors can sign up to build an author page by creating a free account on Pronoun.com. Pronoun also makes it possible for authors to track published books and get insights on how to use metadata smartly to discover and connect with more readers. To learn more about Pronoun's new royalties and Pronoun Author Pages, visit www.Pronoun.com




       
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All good things must come to an end, and this edition of  "MARKETSMART" is now coming to a close. From all the  Marketing Guys and Gals, thank you for giving us a read! A special thanks to our advertisers and members for making this issue possible.

Here's the mandatory legal stuff:   The Marketing Guys and Gals Marketsmart Newsletter is Copyright 2017 by Al Galasso. All Rights  Reserved. This newsletter may not be included in any compilation, electronic or printed, or as part of any  commercial endeavor without written permission.       


We do not endorse specific products or services. We will not sell your name, address or other personal information to others for any reason at any time.

Although we believe all the information contained is legitimate, we cannot be held responsible for any dealings you have with  any of the people and firms mentioned in this issue. (Since we  only recommend wonderful people, this should not really be a  problem, but we have to cover all bases). All offers and links  were valid at the time we checked them out. Please forward a  copy of "Marketsmart" to anyone you feel would be interested  in receiving it.         

 



All the best in your marketing endeavors, 
Al Galasso, Editor At Large
The Book Marketing Guys and Gals  MARKETSMART Newsletter
PO Box 606 Cottage Grove, OR 97424
Phone & Fax:  (541) 942-7455
E-Mail: mailto:marketsmart@bookmarketingprofits.com
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