The
Book Marketing
Guys and Gals
MARKETSMART
Newsletter
"The
Best
Online and Offline Book Marketing Ideas"
March-April
2010 Vol. 15 No. 2 Bi-Monthly
Copyright.
2010. Al Galasso. All Rights Reserved
IN THIS ISSUE.....
Create a Demand For Your Book
and
Increase Your Book Marketing Profits
Publishers and Writers Marketing Corner
Market Your Book With Articles The Easy Way
Marketsmart Classifieds
Free Gifts For Marketsmart Subscribers
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Create a Demand For Your Book And
Increase Your Book Marketing Profits
by Al Galasso
There is nothing like the excitement and joy
when your book finally arrives from the printer and you are officially
a published author. You want to tell the whole world about your
accomplishment and share your book with everyone you know.
Before
you give away copies of your work freely to friends, relatives and
interested parties, here's a marketing ploy you might want to consider.
Getting your book into a bookstore can be a daunting challenge, but
there is a way to do it that has worked for some of the largest
publishers. It has to do with creating a demand. Here's the first way
to do it:
Instead of giving the people you know copies of your
book, have them call a number of bookstores in their area asking the
stores if they carry your title. Believe it or not, if a bookstore
receives a dozen or so requests for a title, they may actually decide
to carry it. Before you do this, be sure the book is available through
wholesalers and book distributors like Ingram and Baker &
Taylor so
the stores can order the books. Believe it or not, books have become
best sellers when the authors knew thousands of people all over the
country who picked up a phone and requested a certain title. Of course,
you can start on a local scale and work from there.
Another way
to create demand is to have people go into the stores and ask to
purchase the book. Many times these days, stores can order titles that
can be shipped to the buyer or the store directly, and often at very
good discounts. In some cases, they can even be printed and bound right
at the store if it has the right equipment. When your friend or
relative purchases a copy, offer to autograph it for them to make it
even more special.
When I was watching a PBS British comedy
series some years ago, I came up with a second idea for creating a
demand when you are doing an author signing. Again, it involves your
friends and relatives. You want to make your signing as profitable as
possible but not enough people are showing up. So you hire a number of
friends to stand in line to get the ball rolling. Make certain you let
the store owner know what you are doing before you attempt this. When
the friend comes to your table he will give you a signal, such as a
wink so you pretend to personally autograph the book but are only
signing your signature. Later the book is returned to the shelf and the
store can sell it as an autographed copy to future buyers. When a line
is formed at a bookstore, potential buyers want to see what is going on
and real sales will eventually take place. You can turn a mediocre
author signing into a successful one.
If you belong to a
particular group, club or business, invite the members or business
associates to help you in your marketing. You may be able to
sell
many books to these markets, at a discount, and in some cases the books
can be used as fund raisers for the clubs themselves. This is a win-win
for everyone involved. We had one NABE member sell more than 100,000
cookbooks in this manner.
Remember that creating a demand sets
the stage for sales. And, as I have said time and time again, follow-up
is the key to book marketing profits. At your signings or public
events, be sure to give away a free report or gift and collect the name
and e-mail address of a potential buyer. Give them a postcard with a
link to your website and the free gift. They will appreciate it and you
will get more sales for your book in the future.
Publishers
& Writers Marketing Corner
The
final round for entries in the 2010 Pinnacle Book Achievement Spring
Awards has just begun. Winners will receive recognition in
our
Spring 2010 issue of Book Dealers World, and at our website. Plus, news
of winners will be sent by Press Release to media all over the country.
Get your Entry Form and complete details at:
http://www.bookmarketingprofits.com/PinnacleBookEntryFormE.html
NABE is officially on Twitter! NABE is pleased to announce that we have
joined Twitter! Follow our tweets here: http://twitter.com/agnabe
to receive the absolute latest updates on: Our Book Awards, Trade
Shows, and low cost
Book Marketing Strategies for Publishers.
Get your New Book listed in the Fr** Directory of New Books
from Independent Publishers.You can include your title, ISBN,
address, e-mail and brief description. Check out the latest
Free Books Directory on our web site at
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Market Your Book with Articles
and Do It The Easy Way
This is article marketing as it should be...a great way to promote your
book and bring thousands of people to your web site.
Article marketing isn't new by any stretch. It's as old as Internet
marketing itself.
It
sounds like a great way to profit, doesn't it? Nothing could be simpler
than writing an article to target some "low hanging fruit" keywords,
posting it at an article site, and watching the traffic roll in.
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Yep, sure sounds great... until you realize that you'll need to write
until your fingers fall off.
That's the other part of the article marketing story. You have to write
A LOT.
Oh, it works, but it's a pain in the neck...until now.
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marketing can be painless. Writing THOUSANDS of articles and raking in
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I bet you've heard people claim article marketing is dead.
In a way, they're right.
The
competition for good keywords these days is so insanely strong, that if
you try to do all the work by hand, you'll end up spending all day
every day writing until you can't stand it anymore.
Think about it...
You have to write an article, which most non-writers are scared to
death to do, and most writers hate doing.
Then
you have create lots of versions of it so you can post unique flavors
of it at multiple article sites, and include the content on your own
site.
It doesn't take a genius to imagine how long that's going to take.
So the natural solution most people end up trying is to use software to
"spin" articles into multiple versions.
Makes
sense, but here's what most people who sell article "spinners" won't
tell you... the output sounds like a drunk monkey hammered it out by
hitting keys randomly.
Yes, it's often that bad.
So you're stuck. You can write the articles yourself, or you can hire a
writer to do it, and squash your profit margins.
And that doesn't even mention how much work it'll take you to submit
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Well,
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2) Mass Article Submitter submits your articles to the top 10 online
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Do you see the power of this?
It's
like having your own article writing and submitting staff slaving away
for hours every day just to feed you free traffic. But you don't pay
for the labor!
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While
most article marketers are working (or spending) themselves to death,
you produce one seed article, click your mouse a few times and unleash
the free traffic deluge.
I don't know about you, but that sounds like the kind of "work" I like.
Best
of all, with a powerful tool like Mass Article Control on your side,
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That's the kind of competitive advantage you need, and it's out there
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IIt's available now for a massive 75% discount (but that's
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Closing Date For Next Issue: 20th of April 2010
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All good
things
must come to an end, and this
edition of
"MARKETSMART"
is now coming to a close. From all the Marketing
Guys
and Gals, thank you for giving us a read! A special thanks
to
our advertisers and members for making this issue possible.
Here's
the mandatory legal stuff: The Marketing
Guys and
Gals Marketsmart Newsletter is Copyright 2010 by Al Galasso. All
Rights Reserved. This newsletter may not be included in any
compilation, electronic or printed, or as part of any
commercial
endeavor without written
permission.
We
do not endorse specific products or services. We will not sell your
name, address or other personal information to others for any reason at
any time.
Although
we believe all the information contained is legitimate, we
cannot be held responsible for any dealings you have with any
of
the people and firms mentioned in this issue. (Since we only
recommend wonderful people, this should not really be a
problem,
but we have to cover all bases). All offers and links were
valid
at the time we checked them out. Please forward a copy of
"Marketsmart" to anyone you feel would be interested in
receiving
it.
All
the best in all your marketing endeavors,
Al
Galasso, Editor At Large
The
Book Marketing Guys and Gals MARKETSMART Newsletter
PO
Box 606 Cottage Grove, OR 97424
Phone
& Fax: (541) 942-7455
E-Mail:
mailto:marketsmart@bookmarketingprofits.com
Web Site: http://www.bookmarketingprofits.com
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