The Marketing Guys and Gals Marketsmart Newsletter

Book Awards Are the Gift That Keeps on Giving
by Mary Greenwood

Once you win a book award, get as much mileage out of it as you can. It is the gift that keeps on giving.

1. Put award-winning book or award-winning author interchangeably with the name of your book or your name as the author. If you have won more than one award, use "multi-award winning."

2. Go through everything you write and change it to award-winning. This can include your profile on Facebook, LinkedIn and Twitter. Look at your blog and Website. If you have previously articles, update them with your new awards.

3. Use Google Alerts with the name of your book to see how much PR you are really getting. This will help you decide where to put your continued efforts. I like to Google some key phrases periodically to see what Google alerts may have missed.

4. Write a detailed Press Release every time you win an award. I like to tell the history of the award and even list the other winners in my category. I may even write some nice things about the other winning books in my category. Then I write an email to those other writers with a copy of the link along with my congratulations. Sometimes these other winners will reciprocate by putting something about me on their blog or website.

5. Send copies of the Press Releases to anyone who might be interested in publishing the information. For example, send to your current newspaper and other newspapers such as your home newspaper or a newspaper where you previously lived. Send to your alumni associations, your employer and your professional organizations such as the local bar association or Rotary. Send to your local writers' group newsletter.

5. Put book award information on your signature on your email account so that everyone who receives an email from you will see this information. This is sent automatically and often, I will get a response like, " I did not know you were an author," or "My daughter is looking for a job and could use this book on interviewing." If it is not relevant to your email, you can always delete the signature before sending.

6. Write blurbs or tips with "award-winning author" that people will want to share with others on Facebook or Twitter. That will help your information go viral.

7. Send the information frequently. You don't want to be obnoxious, but sending something only once may leave out people who don't check Facebook or Twitter on a regular basis. Some things do bear repeating. You can always tweak the post so it is a little different from earlier ones.

Mary Greenwood, Attorney, HR Director, Mediator, and Author,
Second Edition 2012, How to Negotiate Like a Pro, winner of nine book awards How to Interview Like a Pro, Winner of twelve book awards, Visit https://www.Marygreenwood.org

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a Bookshop.org storefront launched in March by 15 New York City booksellers who were unemployed or underemployed due to the Covid-19 crisis, now includes 45 booksellers representing 15 shops from seven cities across the U.S., including Portland, Ore., Philadelphia, Chicago, San Francisco, Long Island and Mystic, Conn. Bookstore at the End of the World has thus far sold more than 3,500 books, along with over 450 T-shirts totaling more than $60,000 in sales. They have also prepared a pre-order list of some of the books they are looking forward to in the coming months.

"The Donna Seebo Show" has moved to the PWR Network and has expanded into a larger international market. Donna interviews authors and their new books daily. The time of the program 9 am to 10 am Pacific Time, and the format Personal Empowerment will remain the same. For more information, go to http://delphiinternational.com

Deborah Perdue, NABE member and book author, is also a quality book designer. Find out how she can design your book cover and other materials at reasonable cost by visiting her website at http://illuminationgraphics.com/

Nancy Batra is a Children Book Illustrator/Designer from Australia. She can draw illustrations of almost every style and also designs Book Covers and the inside pages. For more info send an e-mail to artistnancy8@gmail.com

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All good things must come to an end, and this edition of "MARKETSMART" is now coming to a close. From all the Marketing Guys and Gals, thank you for giving us a read! A special thanks to our advertisers and members for making this issue possible.

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Al Galasso, Editor At Large
The Book Marketing Guys and Gals MARKETSMART Newsletter
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