The
Book Marketing
Guys and Gals
MARKETSMART
Newsletter
"The
Best
Online and Offline Book Marketing Ideas"
Sept.-Oct.
2010 Vol. 15 No. 5 Bi-Monthly
Copyright.
2010. Al Galasso. All Rights Reserved
IN THIS ISSUE.....
Final Chance for Book Awards
& Book Shows
How to Grow a Targeted Twitter Following
Publishers and Writers Corner
Marketsmart Classifieds
Prosperity Affirmation
Free Gifts for Subscribers
FINAL
ROUND FOR NABE PINNACLE BOOK ACHIEVEMENT AWARDS
The
final round for entries in the 2010 Pinnacle Book Achievement Fall
Awards will soon be closing. Winners will receive recognition
in our
Fall 2010 issue of Book Dealers World, and at our website. Plus, news
of winners will be sent by Press Release to media all over the country.
Get your Entry Form at: http://www.bookmarketingprofits.com/PinnacleBookEntryFormE.html
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Display Your Book in the
NABE
Book Showcase Exhibits
There
is still space left in the Fall 2010 NABE Book Trade Show
Exhibits. Reach a wide range of buyers for your title
including
bookstores, librarians and more, but you must act
quickly.
For complete info on how you can save thousands in exhibiting fees, and
have your book shown in one of the best cooperative book exhibits in
the nation, visit
http://www.bookmarketingprofits.com/TradeShows.html
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 Market
Your Book On The Web
The Way the Pros Do
If you want to see an ingenious use of
viral marketing--one reviewer called it
"The greatest viral marketing idea of
all time"
take
a look at The
Ultimate SuperTip
a Free Book packed with valuable
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for publishers and internet marketers.
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Check
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How to Grow a Targeted Twitter Following
by Rachel Foster
When I first started using Twitter, I made a
big - yet common -
mistake. I followed only
people who followed me. This resulted in
a stream full of spam and
total silence whenever I posed a
question or shared a link.
When I reached about 1,000 followers, I decided to take a
proactive approach to Twitter. I began to seek and follow people
in my industry - people who care about the same topics I care
about. Once this happened, I generated some great opportunities
through the social networking platform.
Below are five ways you can develop a targeted following on
Twitter:
* Start with your contacts - You can start building a targeted
following by encouraging your contacts to engage with you on
Twitter. Include a link to your Twitter account in your email
signature, on your website, on your blog and in all your other
social media accounts.
* Conduct a search - As Twitter grows, it's becoming easier to
find people who are tweeting about your hot topics. You can use
the Twitter search function, Twitter directories or a third-party
application such as TweetAdder to search for people to follow.
Before you follow someone, just be sure to check the date of the
person's last tweet. Since 73% of Twitter's users are inactive,
you want to make sure you follow active users.
* Use hashtags - Many people think hashtags are just for
promoting events. However, you should add them to as many of your
tweets as possible. People search for hashtags related to their
industries and will follow you if you're using their favourite
hashtags.
* Engage in conversations - The most important thing you should
do on Twitter is engage in one-on-one conversations every day.
You can reply to someone's tweet, answer a question or give
someone information they might find valuable. Doing this helps
you build relationships and establishes you as an expert in your
industry.
* Weed out spammers - As your following grows, you'll find that
spammers will manage to sneak past you. I recently cut over 10%
of my followers using TwitSweeper, a service that checks your
account for spammers and gives you the option to block them.
Weeding out spammers clears junk from your stream and provides
you with much more relevant content. You won't have to read
tweets about teeth-whitening products!
If you use these tactics, you'll discover you don't need a large
following to grow an active and engaged community. I'm currently
helping a nonprofit organization build a presence on Twitter and
am careful to follow only people who are discussing their cause.
Although the organization's new account has fewer than 200
followers, their following is very active. The organization gets
responses to almost all their tweets, and they are reaching their
initial goal of engaging people in conversation around their
cause on Twitter.
Rachel Foster is an award-winning B2B copywriter and owner of
Fresh Perspective Copywriting. She helps technology marketers
generate more leads and sales by providing them with compelling
copy that motivates their audiences to take action. For more info,
rachel@freshperspectivewriting.com
Publishers
& Writers Marketing Corner
Check out the Spring 2010 Pinnacle Book Achievement Award Winners at http://tinyurl.com/3ygr449
NABE is officially on Twitter! NABE is pleased to announce that we have
joined Twitter! Follow our tweets here: http://twitter.com/agnabe
to receive the absolute latest updates on: Our Book Awards, Trade
Shows, and low cost
Book Marketing Strategies for Publishers.
Infinity Publishing, a pioneer in self-publishing, announced
the launch of new publishing programs for authors seeking high-quality,
full-color books that can be printed on demand. They provide
authors with all of the necessary assistance for the publishing of
their books and allow them to print their titles in softcover or
hardcover format. For more info visit http://www.infinitypublishing.com
Get
your New Book listed in the Fr** Directory of New Books from
Independent Publishers.You can include your title, ISBN, address,
e-mail and brief description.
http://tinyurl.com/yk53cgw
A highly useful iPhone book review application called Kids Book Review
has just
been
released. It offers 800 new book reviews at launch, from the
San
Francisco Book Review and Sacramento Book Reviews. 100 new
reviews
will be added
every month to the app. For more details, visit http://www.kidsbookapp.com
MARKETSMART
CLASSIFIEDS
(4000+Subscribers)
$15.00
for one issue, up to 4 lines.
Additional
lines: $2.00 each.
Super
Advertising Special
For
just $50.00, you can run your ad in 4 issues, get TWO
ISSUES
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advertisers
will get their ad Fr*e for three months at our web
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To order this special online with your Visa, MC or Pay Pal
account,visit http://www.bookmarketingprofits.com/MSAdRates.html
Go to the bottom of the
page and press Order Super Advertising Special.
You can also send your ad by email:
mailto:marketsmart@bookmarketingprofits.com
Then, send a
written copy plus your payment by check or Visa/Mastercard
Number,Exp. Date, Signature to NABE, Marketsmart Classifieds,
Box 606, Cottage Grove, OR 97424.
If you wish, you can also fax us your ad with your
Visa/Mastercard info to (541) 942-7455.
Closing Date For Next Issue: 20th of October 2010
Mark
Seinfelt's novel "Henry Boulanger of Mushannon Town", tells the story
of a Revolutionary War soldier, who prior to coming to America was a
traveling shoemaker in Germany and France. Based loosely on
real
events, the book is written in the style of Barry Lyndon. The first
person narrative is full of wit, and is a fine piece of historical
fiction for those who enjoy intimate Revolutionary War tales.
A
Pinnacle Book Achievement Award Winner. For more info, visit http://www.markseinfelt.com
Award-Winning
"Magical Keys to Self-Mastery: Creating Miracles inYour Life" by Yanni
Maniates teaches you how to come to know your "most significant
other"--You! http://www.MagicalKeystoSelfMastery.com
A
must-read book. Recipient of seven major book awards, Eat Your Way to
Lighter Skin is a book written for anyone who wants to
alter skin
color, restore damaged skin, and even to maintain a flawless complexion
into old age. It is also a self-detective guide to assist you track
down ways to undo the skin problems that concern you, in your own home
without ever using toxic chemicals, drugs, steroids, or even
botanical-based products. Visit http://www.EatYourWayToLighterSkin.com
See
The Great Books and Products at our Hot Books To Promote Page. Add
One Or More To Your Web Site or Catalog.
http://www.bookmarketingprofits.com/HotBooksToPromote1.html
A Hypnotist's Guide to Creating
Charisma is a
life-enhancing book that reveals to readers how they can
explore and
develop their own charismatic qualities. You will learn how to
identify, define and seriously examine your beliefs in order to
understand how they contribute to, or perhaps detract from, your
charisma. Author Gia Brainerd clarifies the roles played by language
and energy, and she easily guides you into tapping into your own
natural charisma and personal power. Visit http://www.giabrainerd.com
Authors:
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The
Original Psychology of Success was written in 1909 by
Newton N.
Riddell, and revised and expanded in 2008 by Brian J. Donley. It
reveals what can be accomplished when you focus on the power of growth,
walking the talk, and becoming of service to others. Brian
invites readers to explore the secrets to open opportunities for
successful living. He acknowledges the value of
individuality,
respect for self and others, and positive thinking as meaningful
elements in the search for greatness. This book will become
your
welcome companion on the road to a healthy, wealthy and happy life. http://www.brianjdonley.com
If
you are
looking for a photographic artist who can give your book that extra
special touch, contact Diane Andersen at Brookside Photography and
Design. She does all kinds of photo projects including book covers. For
more information, visit her web site at http://www.brooksidephotographyanddesign.com
This
was sent to me from Joe Vitale, who received it from Will
Bowen, author of "A Complaint-Free World",
who said it was the greatest consciousness
conditioner available to attract prosperity. Here it
is...
Prosperity Affirmation
(Read Aloud
Every Day for 30 days)
I
am the source of all wealth. I am rich with creative
ideas.
My mind abounds with new, original, inspired
thoughts.
What I have to offer is unique, and the world
desires
it.
My
value is beyond reckoning. What the world needs
and
desires, I am ready to produce and give. What the
world
needs and desires, I recognize and fulfill. The
bounty
of my mind is without hindrance or limit. Nothing
can
stand in the way of my inspired creativeness.
The
overflowing power of God life energy overcomes
every
obstacle, & pours out into the world, blessing
&
prospering
everyone, & everything through me.
I
radiate blessings, I radiate creativity, I radiate
prosperity,
I radiate loving service. I radiate Joy,
Beauty,
Peace,Wisdom & Power. Humanity seeks
me
and rewards me. I am beloved of the world.
I
am wanted wherever I go.
I
am appreciated. What I have to offer is greatly desired.
What
I have to offer brings a rich reward. Through my vision the
world
is blessed. Through my clear thinking & steadfast
purpose,
wonderful
new values come into expression.
My
vision is as the vision of the mighty ones. My faith is
as
the faith of the undefeatable. My power to accomplish
is
unlimited. I, in my uttermost God Source, am all wealth,
all
power, all productivity. I hereby declare my financial
freedom,
NOW and henceforth forever!
Thank
You Gifts for Reading Marketsmart:
The
Ultimate SuperTip is a Free Book packed with valuable and
unique marketing tips for publishers and internet marketers.
http://nabeonline.com/recommends/ViralMarketing
Good News
Ezine
From success guru Brian J. Donley, each issue is full of great
information
on achieving what you always dreamed of in life Includes a Free Copy
of Donley's Law: Ideas to Reality.
Sign up at http://www.brianjdonley.com
Website
Magazine
A
fr*e magazine offering practical advice and helpful tools from
industry
experts to help any website achieve Internet success.
http://www.websitemagazine.com
All good
things
must come to an end, and this
edition of "MARKETSMART"
is now coming to a close. From all the Marketing Guys
and Gals, thank you for giving us a read! A special thanks to
our advertisers and members for making this issue possible.
Here's
the mandatory legal stuff: The Marketing
Guys and
Gals Marketsmart Newsletter is Copyright 2010 by Al Galasso. All
Rights Reserved. This newsletter may not be included in any
compilation, electronic or printed, or as part of any
commercial
endeavor without written
permission.
We
do not endorse specific products or services. We will not sell your
name, address or other personal information to others for any reason at
any time.
Although
we believe all the information contained is legitimate, we
cannot be held responsible for any dealings you have with any
of
the people and firms mentioned in this issue. (Since we only
recommend wonderful people, this should not really be a
problem,
but we have to cover all bases). All offers and links were
valid
at the time we checked them out. Please forward a copy of
"Marketsmart" to anyone you feel would be interested in
receiving
it.
All
the best in all your marketing endeavors,
Al
Galasso, Editor At Large
The
Book Marketing Guys and Gals MARKETSMART Newsletter
PO
Box 606 Cottage Grove, OR 97424
Phone
& Fax: (541) 942-7455
E-Mail:
mailto:marketsmart@bookmarketingprofits.com
Web Site: http://www.bookmarketingprofits.com
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