The Book Marketing Guys and Gals
"The Best Online and Offline Book Marketing Ideas" 
  Jan. to March 2017  Vol. 22 No. 1  
Copyright. 2017. Al Galasso. All Rights Reserved


How to Launch Your eBook Using Social Media
Display Your Book in the NABE Book Showcase Exhibits
Publishers and Writers Corner
Marketsmart Classifieds
Free Gifts for Subscribers


Entries for the Winter 2017  Pinnacle Book Achievement  Awards is now taking place.   Winners will receive recognition in Book Dealers World, and at our website. Plus, news of winners will be sent by Press Release to media all over the country. And there is also a Special New Pinnacle E-Book Section as well. Get your Entry Form at:

 Display Your Book in the
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How To Launch Your eBook Using Social Media
by Carolyn Cohn    

If you have been in business for any length of time at all, you probably have a large volume of content that you may use once and then forget about it. Of course, you can probably re-purpose the majority of your content (assuming that it is not time-sensitive). However, there is another way to leverage that fabulous content for everyone's benefit. You can turn some of your content into an eBook (or eBooks).

Using social media to publish and distribute your eBook
After you have taken a good look at the content that you have in your repository, the next thing that you need to do is to choose all of the articles that are connected to each other. They should not all be on the same topic but they should be on related topics. You will want to choose between 20 and 30 articles to build your eBook. Those articles are going to be the chapters in the book.

As you have always done with your other content, you will want to put a call-to-action in your eBook so that your readers have a way to reach out to you and interact.

The promotion of your eBook will also be done differently from how you would promote a paper book. Of course, everything will be done online and social media is the vehicle that will work the most effectively to get the word out about your book and to create a buzz that will get people talking.

Publishing and promoting an eBook is also a lot less expensive (in general) than a traditional book. Promotion is a lot more cumbersome with a traditional book than it is with an eBook as well.

Promoting your eBook through social media
Once you have written your eBook and you are ready to publish it, there are a few different ways that you can publish. Amazon is a wonderful, easy, and inexpensive way to go. As far as your price point is concerned, you will not be charging very much for your eBook so you have a good chance that a large number of people will be willing to buy it.

However, it isn't enough for people to just buy your book. You need people to review the eBook as well. Undoubtedly, you don't have total control over what those people write about your book but if you have published a top-quality book that helps other people, there is a good likelihood that the reviews will be positive. You also want the reviewers to give your eBook the maximum number of stars when they rate the book. It is all there on the page in Amazon when they write the review. Of course, that review then becomes a testimonial that you can use to promote your book further and to enhance your brand offerings.

Promoting your eBook means that you can take advantage of the large number of people who will be able to read your book online. eBooks are very easy for your readers to access and to review. It takes a minimum of effort and the entire process only takes a small amount of time. There are several different ways that you can promote your eBook through social media.

  • Put a retweet button in one of your chapters: If a person likes your content, whether it is in your eBook or in some other form of content, he or she will be willing to retweet it so that other people can take advantage of it as well. You can make it very easy on the person by supplying them with a retweet button. One click and off it goes! However, the placement of the button is important and you should be strategic about where you place it. Again, the concept is making it as easy as possible on the reader.

  • Build a special landing page for your eBook: You can have a landing page on your website that is exclusively for your eBook. It will be designed to make it extremely easy for your readers to go from there to share your information with other people. It should include a personal message from you. That message should include a request to the people whom you are addressing to help spread the word about your eBook. Of course, that page should include a share button, which will make it very simple for your readers.

  • Use a contest as a vehicle: You can create a contest and invite your readers to participate. A contest is generally a fun thing to get involved with. You probably will not have to twist most people's arms to be a part of it. This is part of creating a buzz for the launch of your eBook. Ask your readers to come up with a creative way to do that. The most creative, clever idea gets a prize.

  • Make videos to promote your eBook: Videos are a wonderful way to create buzz. Many people are visual so they respond much more positively to videos than to the written word. Also, there is a higher level of interaction with videos so people who watch them tend to feel that they are more involved with what you are doing and what you are trying to accomplish than they are with written words on a page (at least, that is true for some people).

  • Add buttons: When it comes to promoting your eBook, social share buttons are essential for your success. This goes back to the concept of making it as easy as possible on your readers. If the buttons are right in front of them, they will be inclined to click on them and share your content with other people if they think that what you have to say is worthy.
eBooks are a wonderful way to get the most out of the content that you worked so long and hard to write. There are so many ways to promote your eBook through social media and, in many cases, your eBook is less about getting rich than it is about using your eBook as an extremely effective business card. You should start to create a buzz about your eBook way before it is out there. The entire process surrounding your eBook launch should be a part of your overall marketing strategy. You will see what a wonderful impact your efforts make.
Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.

Book Dealers World
The Book Marketing Magazine for Independent Publishers
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Click here to download  our Latest Edition
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Publishers & Writers Marketing Corner

Nancy Batra is a Children's Book Illustrator/Designer from Australia who can draw illustrations of almost every style. She also designs Book Covers and the inside pages. For more info, contact her at

Get your New Book listed in the Fr** Directory of New Books from Independent Publishers.You can include your title, ISBN, address, e-mail and brief description.

Social media guru, Julie A. Gerber and award winning author of 43 best selling independently published books (and member of NABE) Carole P. Roman, team up to travel the winding road of self-publishing, promoting and marketing a book in their new venture, "Navigating Indieworld." It is a must read for independent publishers and those who want to write and promote their own books. Join the authors on Facebook at

"YouTube is the second largest search engine and is owned by Google, so it influences your SEO," said Jeff Gibbard, President and Chief Strategist of True Voice Media, a social media marketing agency. "Video is taking up more bandwidth on the Internet. And, it's increasingly supporting businesses' content strategies or being used as a content medium in place of writing and images." Video outperforms images, offers and promotions, and articles as the content that yields the best results on social media. 22 percent of social media marketers surveyed point to video as the most effective content medium."You can tell stories in a different way through video. Video can portray what a picture can't fully communicate," said Keith Kakadia, Owner of SociallyIn, a social media marketing agency.

"The Donna Seebo Show" has moved to the PWR Network and has expanded into a larger international market. Donna interviews authors and their new books daily. The time of the program 9 am to 10 am Pacific Time,  and the format Personal Empowerment will remain the same. For more information, go to 


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All good things must come to an end, and this edition of  "MARKETSMART" is now coming to a close. From all the  Marketing Guys and Gals, thank you for giving us a read! A special thanks to our advertisers and members for making this issue possible.

Here's the mandatory legal stuff:   The Marketing Guys and Gals Marketsmart Newsletter is Copyright 2017 by Al Galasso. All Rights  Reserved. This newsletter may not be included in any compilation, electronic or printed, or as part of any  commercial endeavor without written permission.       

We do not endorse specific products or services. We will not sell your name, address or other personal information to others for any reason at any time.

Although we believe all the information contained is legitimate, we cannot be held responsible for any dealings you have with  any of the people and firms mentioned in this issue. (Since we  only recommend wonderful people, this should not really be a  problem, but we have to cover all bases). All offers and links  were valid at the time we checked them out. Please forward a  copy of "Marketsmart" to anyone you feel would be interested  in receiving it.         


All the best in your marketing endeavors, 
Al Galasso, Editor At Large
The Book Marketing Guys and Gals  MARKETSMART Newsletter
PO Box 606 Cottage Grove, OR 97424
Phone & Fax:  (541) 942-7455
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