The
Marketing
Guys and Gals
MARKETSMART
Newsletter
"The
Best
Online and Offline Marketing Ideas"
May-June
2008
Vol. 13 No. 3 Bi-Monthly
Copyright.
2008. Al Galasso. All Rights Reserved
IN THIS ISSUE.....
Publishers and Writers Corner
How to Give Life to Your Marketing
with Word Pictures
Marketsmart Classifieds
The Law of Reciprocation
Publishers and
Writers Corner
There is still time
to display your book in the 2008 NABE Book Trade Show Exhibits,
including Book Expo, and reach a wide range of buyers for your
title, but you must act quickly. For complete info, on how you to save
thousands in exhibiting fees, and have your book shown in one of the
best cooperative book exhibits in the nation, please visit
http://www.bookmarketingprofits.com/TradeShows.html
The
NABE 2007 Pinnacle Book Achievement Awards have just been announced.
All members of NABE are eligible.You can see the 12 winners selected
from over 1000 entries at: http://www.bookmarketingprofits.com/PinnacleAwards2007.html
Get your New Book listed in the Fr** Directory of New Books
from Independent Publishers.You can include your title, ISBN,
address, e-mail and brief description. Check out the latest Free
Books
Directory on our web site at
http://www.bookmarketingprofits.com/NewBooksDirectory2.html
Laura
Monzo of SelfGrowth.com, the top-ranked website for Self Improvement on
the Internet, is looking for good articles for both their website (one
million visitors a month) and for their e-mail newsletters (950,000
subscribers). Need articles that
cover Self Improvement, Natural Health, Relationships, Finances, Home
Business, Self Help, Sales Training, or Brain Improvement, 500 to 1200
words. To submit your
articles just go to http://www.selfgrowth.com/membership.html
and create your account. Once you receive your account details, log in
and start submitting your articles.
If you are looking for a photographic artist who can give your book
that extra special touch, contact Diane Andersen at Brookside
Photography and Design. She does all kinds of photo projects including
book covers. For more information, visit her web site at http://www.brooksidephotographyanddesign.com
Public speakers can enhance their careers by publishing books.
Published authors may be considered more "authoritative" than those who
are not, both by audiences -- and by those who select speakers for
events.Get a fr@e download of "The Public Speaker's Guide to Book
Publishing," courtesy of The Speaking Channel: http://speakingchannel.tv/authors.html
Charlie Clark provides a number of valuable services for publishers
including selecting the appropriate printer for your book, book
production ideas that will make your book stand out from the pack, and
much more. For more details, give him a call at 503-703-7271 or send
him an e-mail at mailto:Charlie@CharlieClarkBooks.com
How to Give Life to Your Marketing
with Word Pictures
by Leo Lucianis
So you've written a great headline or email subject line,
and have successfully gotten your prospect to read the next
line or open your email. Now what?
Aristotelis Onasis, the Greek shipping magnate, is once
believed to have said, "The goal of your business is to get
your customers to see things your way."
From the advertising world, Robert Collier once stated,
"... your next problem is to put your idea across, to make
him see it as you see it - in short, to visualize it so
clearly that he can build it piece by piece in his own mind
as a child builds a house of blocks, or puts together the
pieces of a picture puzzle."
And how do you accomplish this? By creating desire for your
product or service within your prospect. And what's the
most effective way to do this?
By using word pictures that capture your prospect's
imagination. Here's how to do that.
Before your prospect will take out her credit card and buy
from you, the sale must first be mader in her mind.
Therefore your word pictures must demonstrate how your
product or service is far more valuable than the money you
are charging for it. For example:
If selling fruit, how about describing it as sweet as
"honey such as Cleopatra served to Antony."
If you are describing the way your prospect would struggle
to create an online business on their own, how about saying
that it would be "like painting a battleship with a
toothbrush."
Are you selling your marketing or copywriting services? How
about telling your prospects that "The company with a good
product that does not advertise is like a man who whispers
to himself in the desert."
Are you beginning to see the value in creating word
pictures that stimulate your reader's senses and emotions?
Here are some shorter word pictures you can use to drive
your points home further.
The following are taken from a legandary marketing book,
"The Robert Collier Letter Book."
"About Ginger Ale: The lore which enters its making is akin
to the lore of the wine-makers of France - a formula and
process handed down from father to son. Only three men know
the secret of its charm and vivacity, its mellow glow and
friendliness. You will find in it stimulation like that of
mountain air."
"A Book: If you are one of the live, wide-awake men who
welcome the rush and tumult of great daring and big
adventure, who believe that there is nothing better for
tired brains or tired bodies than the healthy, blood-
tingling, mind-quickening stimulation of a good story,
then."
Instead of writing dry, uninspiring sales copy, why not
spark your reader's imagination by utilizing word pictures
that ignite the senses? If you can get your prospects to
see your product or service the way YOU see it, you have a
much better chance of turning them into happy customers.
Here is one last word picture from one of the greatest ad
men who ever lived: David Ogilvy.
"It takes a big idea to attract the attention of consumers
and get them to buy your product. Unless your advertising
contains a big idea, it will pass like a ship in the night."
Is your marketing as unnoticeable as ship passing in the
night? Then start using imaginative word pictures to
breathe life into your sales copy and into your business.
Want the secrets that will make your website grip your
prospects by the eyeballs and leave them no choice but to
want to buy from you again and again? The secret is out!
Join Leo Lucianis and find out how to write copy that sells
at: http://www.OnlineBusinessFreedom.com
MARKETSMART
CLASSIFIEDS
(3000+Subscribers)
$15.00 for one issue, up to 4 lines.
Additional lines: $2.00 each.
Super
Advertising Special
For just $50.00, you can run your ad in 4 issues, get TWO
ISSUES Fr*e plus an additional Fr*e CLASSIFIED AD
in "Book
Dealers World" (10,000 additional prospects). Also, all
advertisers will get their ad Fr*e for three months at our web
site at Marketsmart Online.
To order this special online with your Visa, MC or Pay Pal
account,visit http://www.bookmarketingprofits.com/MSAdRates.html
Go to the bottom of the
page and press Order Super Advertising Special Button.
You can also send your ad by email:
mailto:marketsmart@bookmarketingprofits.com
Then, send a
written copy plus your payment by check or Visa/Mastercard
Number,Exp. Date, Signature to NABE, Marketsmart Classifieds,
Box 606, Cottage Grove, OR 97424.
If you wish, you can also fax us your ad with your
Visa/Mastercard info to (541) 942-7455.
Closing Date For Next Issue: 20th of June 2008
See
The Great Books and Products at our Hot Books To Promote Page. Add
One Or More To Your Web Site or Catalog.
http://www.bookmarketingprofits.com/HotBooksToPromote1.html
"Quality Customer Service: Rekindling The Art of Service to Customers"
by Sharon L. Burton is an empowering and groundbreaking new book that
reveals to companies how they can enhance customer service. Presents an
innovative approach which can be used as a solid educational tool for
entrepreneurial programs, businesses, industrial programs and
individuals desiring to increase their customer service skills. For
more details, visit http://www.SLBurton.com
Magical Keys to Self-Mastery. Learn how to access "the still,
small voice within" through meditation; use and trust your
intuition; be 'true to yourself'; and create a life filled with
Joy, Success and Love.
www.magicalkeystoselfmastery.com/booksellers.htm
"Earth Prayers Angels And Dreams" by innovative baby artist Athena
Alexa is about world affairs, dreams, peace, war, the nature of time
and the ascension of mankind. Features many of Athena’s unique digital
canvas paintings. Once you experience the wonder of this magical
volume, you will never be quite the same. For more details, visit http://www.timeswindow.com
"Beyond the Tether" is the incredible adventures of an extraordinary
Siberian Husky named Tasha and her owner, Alpha George Staves. Tasha's
controversial reasoning and cognitive abilities become apparent in her
police work duties, which include life saving and search and
rescue. This book provides compelling insights into the
responsiveness of one of God's most beloved and faithful creatures. For
more details, visit http://www.beyondthetether.com
Dog out of control? Puppy chewing up all your shoes? Kids
Training Puppies in 5 Minutes can help. A new puppy training book
written just for children includes a step-by-step DVD.
Enthusiastically recommended especially for young dog owners -
Midwest Book Review http://
www.kidstrainingpuppies.com
ISBN# 978-0977686100.
"How Do You Pet A Porcupine? Solutions to Your Prickly Communications
Problems" is Roger Hall's groundbreaking, easy to read new book. The
secrets of effective, persuasive communication are finally revealed and
written in a style that will make you laugh while you learn. Packed
with full color illustrations, porcupine factoids, and Roger's easy to
implement Seven Point Plan, internal company communications will never
be the same. For complete information, visit http://www.porcupinecommunications.com
Author Eric Wilder. Stories as poignant as Tabasco sauce. Visit http://www.EricWilder.com
"The Reincarnation of Edgar Cayce?" Popular contemporary
intuitive/researcher David Wilcock has belived since 1998 that he is
Cayce's reincarnation. Author Wynn Free unveils the stunning case that
led him from initial skepticism to conviction of the claim's
authenticity. This book details the intriguing connection between Cayce
and Wilcock and unveils what many of the Earth Changes will mean for
the future of man as we usher in the "Golden Era" of human
history. Uri Geller's own words, "David Wilcock is Edgar Cayce."
For complete information,
visit http://www.caycesback.com
College: How To Get There and Go Free! is a must for every current and
prospective college student. It features a wide variety of over 400
grant sources, for women, ethnic groups, general grants, travel and
more. Plus, it unveils where to find fellowships, scholarships and
loans. Discover how to match your demographics to grants
criteria. Includes hidden tips and strategies. If college is your
destination, this is the book that will get you there! For more
information, send an e-mail: mailto:2peace22@comcast.net
Dogs and kids go hand in hand when it comes to understanding. Now
children have a guide on how to train their puppies. A training book
made simple for young children written simple that includes a training
DVD. "Making Training Elementary" Readerviews.com. Web: http://www.kidstrainingpuppies.com
ISBN# 978-0977686100.
"On The Other Side of the Ocean" is Ruth Knutson's personal memoir of
how she grew up in a quaint Swiss village during the 1940's and 1950's.
It is a loving portrait filled with delightful stories as well
heart-rending accounts of embarrassment, homesickness and loss.
The story is enhanced with over 50 original drawings. Return to a
simpler time filled with family memories. For more info, send an e-mail:
mailto:ruthknutson@comcast.net
Leaving with Love: Eternal Messages From the Heart
A Keepsake of Personal Notes For Your Loved Ones is a unique,
specialized personal keepsake that your family, friends and loved ones
will treasure. It will remind them how much you loved them even after
you have gone. Beautifully written in a quality gift book format,
it includes enriching photos and shows you how to express your love in
newfound ways. Includes envelopes in the books where you can store and
keep safe the personal letters and messages that you write. For
more details, visit http://www.leavingwithlove.com
"Hey Dad, Let's Have a Catch" is the timeless story of a dad playing
catch with his son every day, as they share precious moments together,
away from video games, computers and other planned distractions.
A "catch" becomes a metaphor for "communication" between the two over
the years. Makes a perfect gift any
time of the year. For more info, visit:
http://www.heydadthebook.com
"The Dreams of Life" is about how the explorer came to this country and
invites readers to explore their own dreams. To learn more, visit http://www.trafford.com/robots/03-2006.html
From
our friend and NABE Member Gurdip Hari...
Let's talk about the Law of Reciprocation, which says
when you
give a little, you get back a little bit more, when you give a
little bit more, you get back a lot more, and when you give a lot more,
the returns sometimes are ten-folds.
So let's give a little to each other
Please go to the following link where you can see the complete
Law of Reciprocation in Text format, Audio and Video.
http://www.mindandhealth.blogspot.com/
Gurdip Hari
America's Mind and Natural Health Teacher
For more information on Gurdip Hari and his fine books, please visit http://www.jasminpublishing.com
Thank
You Gift for Reading Marketsmart:
Website
Magazine
A
free magazine offering practical advice and helpful tools from
industry
experts to help any website achieve Internet success.
http://www.websitemagazine.com
All good things
must come to an end, and this
edition of
"MARKETSMART"
is now coming to a close. From all the Marketing
Guys
and Gals, thank you for giving us a read! A special thanks
to
our advertisers and members for making this issue possible.
Here's
the mandatory legal stuff: The Marketing
Guys and
Gals Marketsmart Newsletter is Copyright 2008 by Al Galasso. All
Rights Reserved. This newsletter may not be included in any
compilation, electronic or printed, or as part of any
commercial
endeavor without written
permission.
We
do not endorse specific products or services. We will not sell your
name, address or other personal information to others for any reason at
any time.
Although
we believe all the information contained is legitimate, we
cannot be held responsible for any dealings you have with any
of
the people and firms mentioned in this issue. (Since we only
recommend wonderful people, this should not really be a
problem,
but we have to cover all bases). All offers and links were
valid
at the time we checked them out. Please forward a copy of
"Marketsmart" to anyone you feel would be interested in
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All
the best in all your marketing endeavors,
Al
Galasso, Editor At Large
The
Marketing Guys and Gals MARKETSMART Newsletter
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Box 606 Cottage Grove, OR 97424
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